A knowledgeable and helpful custom financial advisor website design developer will help optimize your financial advising website for search engines such as google, bing, yahoo, and more. Search engine optimization, or SEO, is a strategy that uses keywords to help place your website as a result when people search for help in your field. Below are the best SEO practices for financial professionals.
Keywords are important to be determined relevant when a person searches for “financial advisors near me” or “best financial firms in Chicago,” they will be led directly to you. Search engines have a list of results for any given search and the list is ranked by the phrases and keywords within the websites. Now, overcrowding your website with keywords will work against you for SEO purposes.
Quick Tip: Google has a Keyword Tool is a terrific resource for finding keywords related to your field, you should incorporate these words into your website somehow. You can see how often any keyword is searched, how competitive that keyword is, and the relevance of the word. You can try this feature out at home to review how you’ve written your site!
The audiences on the internet have extremely low attention spans. In fact, 80% of viewers don’t read past the headlines on a webpage. Therefore, headlines must be chosen cautiously. Optimizing your titles and subtitles within your website will aid in readers instantly knowing your firm is the right pick.
Quick Tip: Keep your titles short, if your titles are less than 66 characters the search engine will be able to display your entire title and avoid viewers from doing any guesswork.
Keep Content Original
When optimizing for search engines, it is important to remember that Google can tell if your content is copied or not original. You should always use original content to help Google’s algorithms promote your financial advisor website. This will also help visitors feel secure in your business, as they are less likely to trust what you write if three other websites have the same content. An easy way to help your original content be considered relevant, use subheadings to avoid blocks of text that visitors might not read.
Quick Tip: Organically include links to other pages or your social media throughout pages on your website. Our recommendation is to use about three per page. Be selective about the links you use and don’t force a link where it doesn’t fit.
Using bulleted lists to convey a message rather than typing a paragraph will help in optimization for search engines, as well as, user engagement because they are able to absorb the information easier as they skim your website.
Quick Tip: Place your keywords within your website’s bulleted lists to get the most of your SEO experience.
When you search for any topic on a search engine, you will see a meta description and keyword tags alongside the results. It may not seem important, but awareness of tags and meta descriptions can give you a boost in relevance.
Quick Tip: Using keywords in your meta description can help lead traffic to your site as well and increase SEO success. Make sure your meta description summarizes your content and isn’t a jumble of keywords to try to boost more.